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Festival Economia 2023

L'evento si terrà il 17 e 18 Ottobre 2024
Roma
How Susie Wolff Is Driving Change in F1 | The Deal
48:03

How Susie Wolff Is Driving Change in F1 | The Deal

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Susie Wolff, the managing director of F1 Academy, about how she’s helping more female racers try to advance into the ranks of Formula One. In this conversation, Wolff tells the hosts how she got all ten F1 teams to support cars in F1 Academy, why she wanted to sign makeup brand Charlotte Tilbury and what she hopes viewers will learn from watching Netflix’s new docuseries, “F1: The Academy.” Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV. 00:00 - 00:45 Intro 00:45 - 02:03 What is F1 Academy 02:03 - 05:59 Growing up racing 05:59 - 10:08 Susie’s racing career 10:08 - 13:55 Transitioning to business 13:55 - 25:01 F1 Academy 25:01 - 28:58 Charlotte Tilbury sponsorship 28:58 - 30:31 Building audience 30:31 - 33:45 Susie’s pitch 33:45 - 40:46 Netflix's docuseries 40:46 - 44:22 Susie’s impact 44:22 - 45:44 What’s next 45:44 - 47:30 Rapid fire 47:30 - 48:00 Credits #F1 #Sports #Formula1 -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1 Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg News for global news and insight in an instant.
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